Dengan topik Mobile Creativity, kali ini FreSh membahas tentang pengaruh dan perkembangan industri mobile di Indonesia.

Berlokasi di MAZEE, FX Lifestyle X’nter – Lt.6, terdapat empat narasumber yang hadir, tetapi sayangnya aku hanya bisa merekap 3 presentasi terakhir :

- Turochas T’Fuad (head of Yahoo Mobile SEA)
- Andy Zain (Mobile Monday community representative)
- Satya Witoelar (Koprol Media)

Berikut beberapa point yang disampaikan oleh ketiga narasumber diatas (quick rekap ini sebelumnya sudah di publish di official site of  FreSh) :

Second Presentation : Yahoo 

• Yahoo Mobile : mobile growing move faster than PC
• The power of mobile : more personal and you can do a lot  
• Is “Mobile Internet” ready in Indonesia? The answer is YES
• Reason I : Indonesian’s using devices not just for communication (sms and phone)
• Reason II : The infrastructure is getting better (more cheap ISP and more bandwith)
• Yahoo’s approach : Connect and Discover  
• CONNECT means you can connected to your contact anytime
• DISCOVER means you can easily find anything that you want to know 
• Yahoo Kopi Darat : sharing about Yahoo Products, competition of developers in Indonesia, and the opportunity to maximize the local talent  
   

Third Presentation : Creativity in The Mobile Industry 

• Indonesia is obsessed in Mobile 
• The price in SMS and phone is getting cheaper 
• Cellphone Operator : 90% revenue from voice and SMS
• Opera Mini user in Indonesia is #2 world-wide 
• Shift to mobile internet will be happened soon 
• Opportunity in Indonesian is tough but possible
• The example of the oppurtunities : SMS Premium, Advertising Product/ Event, or any other Mobile Media 
   

Fourth Presentation : What is Koprol?

• Koprol is a Location-based communication tool 
• Koprol’s New Mobile version has just launched today (03/19) 
• Koprol’s Inspiration came from :
  1. Local social sites
  2. Tech gatherings (ex: FreSh) 
  3. How people used the social media (FB, Plurk, Twitter, etc)
  4. Rise of smartphone 
• Koprol’s Current Features: Commenting, Search Places, Maps 
• Technical Side : Using Ruby on Rails and Ajax (Jquery) 
• Upcoming Features : Privacy, User suggested places, Native Apps (BB, iPhone)
• Koprol’s Monetization :
  1. Location-targeted advertising
  2. Not just restaurants, any kind of shops … 
  3. Credit card promotions
  4. Mall guide … 
  5. Premium listing, Premium user accounts
  6. Contextual Advertising, Respect users 
• So, Koprol is : Hyperlocal, Consumers, Platform Independent, and one of you 
• HYPERLOCAL is Customized to city lifestyle and how we 
• CONSUMERS is because it’s not just a people locator. It’s a social networks of consumers
• It’s an Independent Platform : For everyone
• Koprol’s is one of you. We listen
• QA Sessions :
  1. Koprol’s using invitation : because it’s still in beta and in testing period 
  2. Some reported errors have been solved 
  3. “Events” are still in Progress 
  4. Koprol’s using Local Hosting because of its local traffic (bandwith consideration) 
  5. Single Sign On is still in Progress 
  6. “Add Place” is in still In Progress 
   

Conclusions :
The future trend is Mobile Internet, Indonesia is ready, the Opportunity is possible, and our resources are ready

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This entry was posted on Tuesday, March 24th, 2009 at 6:25 pm and is filed under Article. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.